About Sonia Roselli Style
Real founder energy. Great skincare. Even better, realistic style.
Hi, I’m Sonia Roselli, founder of Sonia Roselli Beauty, professional makeup artist, esthetician, turned skincare developer, and accidental CEO of a fast-moving, underfunded, over-caffeinated indie beauty brand.
This Substack is where I say the things I can’t always post on social media:
The behind-the-scenes, the burnout, the joy, the breakdowns, the breakthroughs… and the part where we launch an eye cream while crying into our spreadsheets.
What You’ll Find Here:
Product drops: New launches, real ingredients, no miracle BS
Founder truth bombs: What it really takes to run a skincare brand in 2025
Style & aging: Bags, eyewear, home, fashion, because great skin is just part of the vibe
Podcast updates: Beauty & F Bombs (Season 2 on the way)
Shopping dumps & recs: What I’m loving, hating, and cart-abandoning
Unfiltered life after 50: No beige,(ok maybe a little) no bullshit, just evolution with edge
Why This Substack Exists:
Because the beauty industry loves to tell women what to do, what to buy, and how to age. This space? It’s for women who think for themselves.
I started this Substack because I needed a place to be honest. About the business. About burnout.
About loving beauty and being over it.
About building something real, with science, style, and soul.
If you’re tired of the fluff, the filters, and the founder performance art…let me pour you a coffee or wine and let’s chill.
Let’s Build This Together
I don’t have a VC budget. I don’t have a content team.
I have products I believe in and people like you who keep this brand alive.
📢 Share us with your friends.
💌 Join the rewards program: soniaroselli.com/rewards
💸 Become a brand ambassador: soniaroselli.com/brand-ambassadors
👉 Share this substack, it helps us more than you know.
You in?
Subscribe for honest updates, glow-up tools, and the occasional digital tantrum.
Let’s age out loud, with better skincare, sharper style, and a little straight up fun.
XO,
Sonia
